The Financial Gazette ‘Leadership in readership
THE Financial Gazette maintained its leadership position among the country’s business weeklies between May 2014 and October 2015, the latest Zimbabwe Advertising Research Foundation (ZARF) survey has revealed.
This year’s survey, which sampled 1 000 readers, had its interviews in the country’s urban areas only.
ZARF, in a survey of the country’s urban consumer market released last week, said although the publication’s readership declined by one percentage point to four percent of the weeklies, it remained ahead of competition in the weekly business newspapers market.
During the last survey in May last year, The Financial Gazette’s readership was estimated at five percent of the business press, the report indicated, meaning that the top business and financial weekly fortified its leadership position.
That leadership position is also seen through the performance of its journalists in national competition during the year.
Online editor, Paul Nyakazeya was voted the country’s best ICT reporter by the Zimbabwe Union of Journalists in October, while political reporter, Andrew Kunambura was voted the best Parliamentary reporter.
Senior Business reporter, Shame Makoshori was voted the best travel journalist in June while correspondents, Cyril Zenda and Nhau Mangirazi have all scooped awards this year.
Fingaz’s competitor in the business weeklies market, Zimbabwe Independent also shed a one percentage point in readership during the period to three percent of the weeklies market, from four percent at the last survey in 2014.
The Sunday Mail, B-Metro, Kwayedza, Manica Post, the Sunday News, the Standard, the Daily News on Sunday and the Zimbabwean are among the country’s weekly newspapers.
The Sunday Mail gained readership by four percentage points to 38 percent during the review period, from 34 percent of the weeklies in May last year, topping the market, followed by B-Metro, which gained six percentage points to 14 percent, from eight percent last year.
The Herald topped the daily newspapers category with 41 percent of the market, followed by the Daily News at 25 percent.
Newsday also controlled 25 percent readership of the dailies.
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